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Quality Assurance

Quality Assurance, or QA for short, refers to planned and systematic production processes that provide confidence in a product's suitability for its intended purpose. It is a set of activities intended to ensure that products (goods and/or services) satisfy customer requirements in a systematic, reliable fashion. QA cannot absolutely guarantee the production of quality products, unfortunately, but makes this more likely.

Two key principles characterize QA: "fit for purpose" (the product should be suitable for the intended purpose) and "right first time" (mistakes should be eliminated). QA includes regulation of the quality of raw materials, assemblies, products and components; services related to production; and management, production and inspection processes.

It is important to realize quality is determined by the intended users, clients or customers, not by society in general: it is not the same as 'expensive' or 'high quality'. Even goods with low prices can be considered quality items if they meet a market need.

SPL Quality Assurance & Campaign Accountability
• Proactively monitor your media schedule to optimize results.
• Electronic receipts provide quick advertising accountability.
• QA provides Opportunity to ensure exposure prior to event.
• Analytical Data supports projections and guides future direction.