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2016 ~

Take advantage of the Facebook targeting

techniques presented in part by the

National Auctioneers Association AMM/ATS designation course!

 

- Use targeting options to reach your ideal audience amongst the 1.55+ billion monthly active Facebook users

- Place your auction events in the News Feed of potential buyers

- Boost posts to reach users outside of your ‘friends’ network

- Create ads & target users based on interests, geography, income,  and more!!

- Receive weekly reporting to track performance of advertising

 

Find out how Satellite Prolink, Inc. can assist you in using targeted marketing throughout the Facebook network to gain exposure for your next auction event.

 

Call 800-510-5465 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

or get a Free Auction Campaign quote, at: Budgets2go

 

________________________________________________________________________________________________________________________

 

 

SPL News – Tuesday, April 1, 2014 ~ AUCTION ads on the Int'l Space Station?

According to the Washington Post, NASA wants to keep the International Space Station going until 2024.

The news today is that this program will be funded with The Space Station Advertising Revenue Program.

Be the first to Advertise Your Auction on the space station.

Expose your auctions to a truly international audience.

Click here for more information and a FREE ad.

(offer good for National Auctioneer Association members only)

 

Satellite Prolink, Inc.
The Auction Marketing Solution
‘Helping our Clients and their Clients Succeed’.

 

For more information on how we can serve you,
call 800-510-5465 or go to www.satelliteprolink.com,
or get a Free Auction Campaign quote, at: Budgets2go.

 


 

 

SPL Monthly Edition – Tuesday, April 30, 2013

April is gone … and everything seems to be moving more quickly!

One thing is for certain, consumers are moving more quickly to mobile communications.  The rapid development of smartphones, tablet computers and phablets are fast replacing desktop computers and moving us right along in portable connection.

 

mobile devicesFrom online auctions to onsite sales, auction companies continue to lead the charge with their instinctive drive to optimize their marketing campaigns thru new technologies. 

At SPL, we are experiencing an increase in mobile advertising choices for our clients. 

“One of the first mobile marketing options to take hold was the Zillow app for iPhone and Android,” says Billie Jo Glisson, SPL’s COO.   For example, on a recent multi-property auction we tracked 150,152 impressions and 1,251 clicks - that’s a 0.83% click thru rate!  Search and social also provide mobile targeting options.  It is very dynamic; a perfect choice for auction campaigns.

Quick!!  Contact Satellite Prolink, Inc. to get your ads on mobile websites and apps!


Contact us to discuss your needs - Monday thru Friday from 9 am - 5 pm at 800-510-5465 or get a FREE budget quote at Budgets2Go.

Satellite Prolink, Inc.
The Auction Marketing Solution
‘Helping our Clients and their Clients Succeed’.

For more information on how we can serve you,
call 800-510-5465 or go to www.satelliteprolink.com,
or get a Free Auction Campaign quote, at: Budgets2go

 

 

SPL Monthly Edition – Monday, March 18, 2013

This week is Certified Auctioneers Institute week in Bloomington, IN.  Five (5+) days of education and networking specifically designed for auction marketers.  Dedicated professionals from around the globe working hard for the cause (you know who you are, thank you!)

~ Auctioneers Helping Auctioneers – Ah-HA!

Billie Jo, Satellite Prolink, is in Class I, and Julie is teaching Marketing Trends, Class III.

For more information on what Satellite Prolink may do for you, Contact us to discuss your needs - Monday thru Friday from 9am to 5pm at 800-510-5465 or Get a FREE budget quote at Budgets2Go.

Satellite Prolink, Inc.
The Auction Marketing Solution
‘Helping our Clients and their Clients Succeed’.

For more information on how we can serve you,
call 800-510-5465 or go to www.satelliteprolink.com,
or get a Free Auction Campaign quote, at: Budgets2go.

 

SPL Monthly Edition – Monday, February 25, 2013

baby wow 

“Entrepreneurs, by nature, are do-it-yourself people”, says John Follis in Small Business Trends.  While most of the time this plays well, John contends that DIY marketing can actually hurt your business and he gives his 5 reasons why.

Satellite Prolink realizes there may be times for you to DIY (do it yourself). 

However, when you desire assistance we are happy to help. 

Just remember SPL’s five points:

1)       Dated event auction marketing is what we know.

2)       Your auction’s marketing success is our purpose.

3)       Each auction is unique and requires a distinct approach.

4)       Certifications, longevity and passion provide you the best options.

5)       Time is money so spend wisely; use systems and talent developed to serve you.

Get a FREE budget quote at Budgets2Go.

Contact SPL to discuss your needs - Monday thru Friday from 9am to 5pm at 800-510-5465

Satellite Prolink, Inc.
The Auction Marketing Solution
‘Helping our Clients and their Clients Succeed’.

For more information on how we can serve you,
call 800-510-5465 or go to www.satelliteprolink.com,
or get a Free Auction Campaign quote at:  Budgets2go.

 

SPL Monthly Edition – Tuesday, January 22, 2013

Multi channel marketing has long been the standard of good auction promotional campaigns; combining print ads, direct mail, broadcast, signs and now electronic. 

Multi channel customers are very valuable as they are likely to spend three to four times more than their single channel counterparts, according to research by Deloitte Consulting.

One of the best ways to win over the multi-channel customer is to present highly relevant and personalized campaigns, offers and deals, according to Trumpia.com. 

At Satellite Prolink, we specialize in multi channel marketing services for auction campaigns  nationwide with special offers and deals designed specifically to assist you. 

Contact us for your next multi channel campaign or to get a great deal, Monday thru Friday, from 9:00am to 5:00pm, at 800-510-5465 or get a FREE budget quote at Budgets2Go.

SPL Monthly Edition – Tuesday, December 18, 2012

Congratulations to Jason Aversa for crossing the finish line, in 2012, by adding another professional certification!  Jason recently secured his Bing Marketing Accreditation.  “I am excited about the new ways we can target auction buyers thru channels such as finance and news”, said Jason, “it is great to see how these new tools can help our clients target and measure results”.  (Update:  Billie Jo, Ambra, Derrick and Robert have also gotten Bing Accreditions)

The Holiday Season is rolling in with family and travel plans appearing in place of auction schedules. 2012 has been a year of good change.  The SPL team renewed their commitment to auction marketing solutions; envisioned the path; and adjusted the environment with increased education, new technologies and improved systems.  The new 2013 auction proposals are already proving this to be a worthwhile investment, in service to you.

Thank you for the opportunities you provide us in your course to assist sellers with their asset conversions.  We are happy to help.  Please continue to call us to discuss your needs, Monday thru Friday, from 9:00am to 5:00pm, at 800-510-5465 or get a free budget quote at Budgets2Go.

SPL Monthly Edition – Friday, November 16, 2012

Abundance in Media

Harris Poll EquiTrend:  Yahoo! News Named News Service Brand of the Year

NEW YORK, NYOctober 17, 2012 - While every American consumer makes an individual choice of which media source to read for their daily news, the collective opinion is in: Yahoo! News is the 2012 Harris Poll EquiTrend® News Service Brand of the Year. The free, online news service performed well on equity metrics such as Fit, Trust, and Positive Emotional Connection-psychological components which reflect internal decision-making more than external decision-making-are indicative of a highly personalized relationship between a news service organization and its consumers. Full story….

Harris Poll EquiTrend chart

 

Auction marketers are faced with an Abundance in Media; clearly Yahoo! and Google News are top choices.  Take advantage of the opportunities to target interested buyers on your next auction campaign with properly placed relevant messages.  Let Satellite Prolink’s Qualified Ad Pros optimize your campaigns within these popular news sources.

Call us to discuss your needs, Monday thru Friday, from 9:00am to 5:00pm, at 800-510-5465 or get a free budget quote at Budgets2Go.

Abundance in Media and in our lives. 

 

 

 

SPL Monthly Edition – Sunday, October 28, 2012

According to the Pew Research CenterSearch and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Since the Pew Internet Project began measuring adults’ online activities in the last decade, these two behaviors have consistently ranked as the most popular, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web.

At Satellite ProLink, Inc. we provide full marketing services and believe in the power of online and email marketing.  In appreciation of your interest in SPL, we are offering you a BOGO (buy one got one) internet marketing package of an Email blast with an Online ad.

Buy One internet marketing package valued at $470.60 and Get One package – FREE!

SPL October BOGO package includes: one custom MarketplaceBlast Email sent to 2,500 licensed real estate agents (commercial or residential), professionals and investors plus an online ad on either Commercial Auction Advantage or Residential Auction Advantage.  Offer good thru December 31, 2012.

Call us to discuss your needs, Monday thru Friday, from 9:00am to 5:00pm, or get a free budget quote at Budgets2Go.

Be sure to check out the new & improved Rates+ for savings of up to 40% off.

SPL Monthly Edition – Friday, September 28, 2012

Got Full-Service?

According to About.com Marketing, a full-service agencyhandles all aspects of the advertising process including planning, design, production and placement. Today, full-service generally suggests the agency also handles other aspects of marketing communication, such as public relations, sales promotion, Internet and direct marketing. 

At Satellite ProLink, Inc. we provide all aspects of full marketing services to compliment your strengths, with choices such as:

  • Well researched ad campaigns with Guaranteed Rates
  • Comprehensive media selections planned to Reach Your Market
  • Production and graphic art designed to boost Your Signature Brand
  • Certified Google AdWords technicians to craft and manage Your Internet Marketing
  • Systematic Quality Assurance to manage the details and provide data for Post Auction Summary Reports
  • Complete Accounting with detailed line item invoices backed by Tear sheets, Screenshots and Analytics

Get Full-Service.

Call us to discuss your needs, Monday thru Friday, from 9:00am to 5:00pm, at 800-510-5465 or get a free budget quote at Budgets2Go.

Be sure to check out the new & improved Rates+ for savings of up to 40% off.

 

SPL Monthly Edition – Friday, August 31, 2012

 

According to Wikipedia, Labor Day is an American federal holiday observed on the first Monday in September (September 3 in 2012) that celebrates the economic and social contributions of workers.

 

Labor Day pays tribute to the contributions and achievements of American workers. It also symbolizes the end of summer for many Americans, and is celebrated with parties, parades and athletic events.

 

In honor of our American holiday¸ SPL corporate offices will be closed on Monday, September 3rd.  We are grateful for the opportunities You give us and look forward to a fall season full of the labor we love.  

 

Be sure to check out our new website with Value Packs and Rates+ for savings of up to 40% off.

 

Get a Free budget quote, anytime, at Budgets2Go, or call us to discuss your needs, Mon. thru Fri., from 9 to 5, at 800-510-5465.

 

 

 

SPL Monthly Edition, SPL Auction Marketing News - Tuesday, July 31, 2012

Synergy is two or more things functioning together to produce a result not independently obtainable. The term synergy comes from the Greek word synergia συνεργία from synergos, συνεργός, meaning "working together".[1]

As auction marketers, you work with your team and collaborate with subcontractors to deliver results that would only be possible by the synergy generated from a well orchestrated project.  Add Your value + collaborative resources and you create an exponentially enhanced value for your client.  Bottom line:  1+1=10

The SPL Spotlight Collection (internet marketing value packs) work on the same principle - comprehensive services compiled to create efficiencies and generate synergy.  In simple terms, this means you get a collection of selected internet marketing services that work together creating efficiencies thus reducing the cost while enhancing the value for you.   Bottom line:  Your campaign + SPL Spotlight = enhanced services at 40% savings

Let’s work together to increase your value plus save time and money. 
Get a Free budget quote, anytime, at Budgets2Go, or call us to discuss your needs, Mon. thru Fri., from 9 to 5, at 800-510-5465.

 

SPL Monthly Edition - Wednesday, June 27th, 2012

 

“…social media has to be a responsible part of any media package now. You have to be there. It's not about ROI, it's about COI-- cost of ignoring. It's too big to ignore”, says Nissan.

 

At SPL, we include social media, as part of SPL media campaigns. This month, at the Texas Auctioneer Association conference, we participated in a social media marketing roundtable led by Rob Weiman, with Mound City Auctions in St. Louis, MO. We explored the options and seminar attendees were in agreement - social media is a critical part of the mix.

 

Get a good media mix with the New SPL Value Packs! Use as part of your budget or as a stand-alone economical web marketing campaign. The Value Pack Spotlight Collection will include media tailored to target markets, such as: Commercial and/or Residential Real Estate as well as Merchandise and Equipment.

 

Join us in the discussion on how to create comprehensive campaigns and get exposure for your auctions thru the inclusion of Search & Social in July at the NAA 2012 Conference & Show in Spokane, WA.

 

Special Note: the SPL Corporate office will be closed on Wednesday, July 4th in observance of Independence Day ~ Happy Birthday to the United States of America!

 

 

SPL Monthly Edition - Tuesday, May 22nd, 2012

 

The IPO, Facebook and Mr. Z. are in the spotlight. CBS news said, ‘Even the opening sticker price makes Facebook the biggest-ever valuation by an American company at the time of its offering and the second-largest U.S. IPO ever behind Visa’.

 

Nearly 1 billion people use FB. It is a dynamic community of socializing, sharing, and advertising. How do you advertise on FB? You do it within the FB ad program’s guidelines, respect your friends, and maintain proper social decorum (or risk being blocked from sight).

 

Facebook is a platform; it gives us the ability to place appropriate ads in front of interested parties for a finite budget. Join us in the discussion on how to get exposure for your auctions thru Search & Social, in July, at the NAA 2012 Conference & Show.

 

Contact SPL today to target your buyers directly; to help maximize your budget.

 

Special Note: the SPL Corporate office will be closed on Monday, May 28th, in observance of Memorial Day; in honor of all those who serve, we thank you.

 

SPL Monthly Edition - April, 2012 - omitted

 

 

SPL Monthly Edition - Thursday, March 30th, 2012

 

Question: How are auction companies targeting their buyers?

 

Answer: Directly.

 

Seriously, auction marketers do a good job of sorting through the abundant choices.  Last month we mentioned how Social and Search gives you the power to zero in for campaign effectiveness in Auction Event marketing.

 

In addition to social and search, our research shows auction companies across the U.S. are getting results from: online ads, select print ads, and direct print/email. Take advantage of current trends to get the best possible results with your marketing budgets by targeting potential buyers directly using:

 

·Customized email blasts (professional subscriber lists with traffic reports)

 

·Online listings and display ads (geographic and special interest groups)

 

·Select print publications (coupled with online networks)

 

·Direct marketing with profiled lists (brochures and postcards)

 

Contact SPL today to make the most of your marketing efforts and target your buyers directly.

 

 

 

SPL Monthly Edition - Thursday, February 16th, 2012

 

Learn to Love Data!

 

Social and Search have gradually taken over the media landscape. For direct marketers, it is a powerful ally in the quest to target. "It's very different from where marketing used to be, where you threw the net far and hoped you could capture some customers. Now, we have a laser focus", said Avaya CMO, Dan Murphy.

 

Welcome to the Laser Beam Era, long predicted by notables in the auction profession (you know who you are) and in use by those ‘in the know’. Social and Search give us the power to zero in demographically and geographically for Auction Dated Event Marketing. These tools add efficiencies in our advertising efforts; making our campaigns more effective.

 

At SPL, the focus is your marketing management.
The added value includes:

 

·Summary Report Data (with screenshots, traffic and analytics)

 

·Quality Assurance (up to date ad tracking)

 

·Campaign Accounting (one detailed, line item invoice)

 

 

 

For more information on how we can serve you, call 800-510-5465 or go to www.satelliteprolink.com, or get a Free Auction Campaign quote, at:  Budgets2go.

 

SPL Monthly Edition - Thursday, January 12th, 2012

Welcome to the relationship era!

(Going it alone is so yesterday’s program).

Even in the age of e-social networks, the human connection still reigns.

Today’s leaders understand the absolute necessity to:

  • collaborate
  • work in partnership
  • pool resources

Three Steps to Success:

  • Focus - Develop your core talent and proprietary service
  • Add Value – Enhance service thru partnerships
  • Fixate on Service – Excel thru your ecosystem of like minded professionals

At SPL, the focus is your marketing management.
The added value includes:  CPA’s, Programmers, a Tech Team and more.

For more information on how we can serve you, call 800-510-5465 or go to www.satelliteprolink.com, or get a Free Auction Campaign quote, at:  Budgets2go.