What's BRANDING?
Overall marketing strategy with distinct and creative messaging
Branding your business
A strong brand is the most valuable, intangible asset any organization can own. Branding is not your company's name, product / service, fancy logo, or high-end website alone, but instead is how these elements work in tangent with one another to build a reputation; something a customer can believe in and trust.
Proper branding will:
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Deliver sales
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Lower marketing costs
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Create customer loyalty
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Increase value
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Provide direction / purpose
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Create Equity