QUESTIONS & ANSWERS Your source for marketing, education & service. You have questions... We've taken the time to outline some our most common client questions. Is branding important? Yes, a strong brand is the most valuable, intangible asset any organization can own. What is my brand? Your brand is your promise to your customer. It tells them what they can expect from your product(s) / service(s) and it differentiates your offering from your competitors'. Can I just advertise on my own? Yes, you can. No matter the advertising medium, an agency is rarely required to place advertising. The real question is, do you want to? As an agency, it is our duty to help guide you and stretch your advertising dollars. It is our responsibility as your marketing partner to utilize our experience to bring success to your advertising efforts and allow you to focus on your core business. How important is social media? For most businesses, social media is an under-utilized resouce. This medium is a critical part of online exposure, especially in today's marketplace. We’ll help you find a balance with what's necessary, what you'll have time to manage and how it can aid in business growth. What is reputation management? Reputation Management refers to the strategies and tactics to help control your online reputation. Consumers look for reviews to help decide who to do business with, so having reviews helps build consumer trust as well as positively impact your PPC ad results. Our reputation management team helps to encourage real-customer reviews and respond appropriately to less-than-positive reviews. Monitoring your brand and protecting your reputation online is critical. What's the importance of being a Google Partner? It is HUGE! Google is a powerhouse, by far the most-used search engine. By completing the extensive Google certification classes and meeting the qualifications to be a Google Partner, we have the knowledge required to assist you in building the best online PPC campaigns possible. What other online ads do you handle? We utilize social media platforms such as Facebook and LinkedIn for targeted ad campaigns, as well as Yahoo and Bing and other online opportunities with television, radio and print medias. Whatever the need, we can help you create a better, stronger campaign.