What's Marketing? Planning and execution It ISN'T EASY Marketing takes planning and effort, and the details will make or break your marketing efforts. When we build a campaign, there are a lot of things we have to consider. An effective campaign must consider: Who's the audience? Where can they be reached? How can they be reached? What / how can we show results? At SPL, we use the latest auction marketing tools combined with just the proper mix of traditional media to deliver comprehensive marketing campaigns that deliver results and always stay true to your brand. No matter the sale or vehicle used to market it, the integrity of your brand is key. That’s why it’s important that our efforts always reinforce your brand and keep your messaging consistent. Building a marketing campaign can be scary, but our team has the tools and experience to bring buyers and sellers to you.